Aspiration-Level Adaptation in an American Financial Services Organization: A Field Study.
New Product Innovation with Multiple Features and Technology Constraints.
Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior.
Prospect Theory: Much Ado About Nothing?
Strategic and Operational Benefits of Electronic Integration in B2B Procurement Processes.
Competition and Outsourcing with Scale Economies.
Augmenting Conjoint Analysis to Estimate Consumer Reservation Price.
Dynamic Portfolio Selection of NPD Programs Using Marginal Returns.