The Benefits of Advance Booking Discount Programs: Model and Analysis.
Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing.
When Not All Conflict Is Bad: Manufacturing-Marketing Conflict and Strategic Incentive Design.
Retailer- vs. Vendor-Managed Inventory and Brand Competition.
Manufacturer Benefits from Information Integration with Retail Customers.
Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination.
Supply Chain Decision Making: Will Shorter Cycle Times and Shared Point-of-Sale Information Necessarily Help?
Managing NPD: Cost and Schedule Performance in Design and Manufacturing.
50th Anniversary Article: The Marketing Department in
New-Product Strategy and Industry Clockspeed.
Managing Capacity Through Reward Programs.
Designing Supply Contracts: Contract Type and Information Asymmetry.
Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective.