Journal of Business Research （JBR） - Volume 25, Issue 1 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 25, Issue 1 |
| 发布时间： August 1992 |
| 卷期年份： 1992 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/25/issue/1 |
本期论文列表
Editorial Board
Pension benefits effects on capital market equilibrium, firm value, and financing decisions
Competitive advantages and multinational enterprises in Latin America
Advertising appeal and tone: Implications for creative strategy in television commercials
Industrial buyer behavior at trade shows: Implications for selling effectiveness
Learning from the ad or relying on related attitudes: The moderating role of involvement
International capital movements and the developing world—The case of Taiwan
Interpersonal buyer behavior in marketing—From purchase pals to product champions
Creating and managing International Joint Ventures with European enterprises:1992 workshop