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Journal of Business Research (JBR) - Volume 26, Issue 3 论文列表

本期论文列表
Toward an understanding of the distraction construct in marketing

A note on the applicability of the Bruvold-Comer model of mail survey response rates to commercial populations

Fuzzy clusterwise regression in benefit segmentation: Application and investigation into its validity

Test of the rationale for conglomerate merger: Agency costs or pecking order?

Quantifying the competitive impact of a new entrant