Journal of Business Research （JBR） - Volume 29, Issue 2 论文列表
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| 卷期号： Volume 29, Issue 2 |
| 发布时间： February 1994 |
| 卷期年份： 1994 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/29/issue/2 |
本期论文列表
Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country
Exploring the concept of affective quality: Expanding the concept of retail personality
Buyer-seller relationships in just-in-time purchasing environments
A benefit segmentation of the major donor market
A new methodological approach to the study of interpersonal influence tactics: A “test drive” of a behavioral scheme
An empirical evaluation of the equivalence of categorical and continuous measures of diversity
The choice of a survey mode in country image studies
Meta-analytic procedures for social research: Robert Rosenthal, Sage Publications, Newbury Park, CA, 1991