Journal of Business Research（JBR ）的VOLUME 29, ISSUE 3论文列表

卷期号： Volume 29, Issue 3

发布时间： March 1994

卷期年份： 1994

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/29/issue/3

The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility

The role of behavioral intentions in turnover of salespeople

Managing economic dependence and relational activities within a competitive channel environment

The indexes of consumer sentiment and confidence: Leading or misleading guides to future buyer behavior

Flexibility and performance of branch store stock plans for a manufacturer's product line

Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims

Closeness of supervision and salesperson work outcomes: An alternate perspective

A model for optimizing the refund value in rebate promotions

Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)

Author index

Subject index

Volume contents