Journal of Business Research （JBR） - Volume 29, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 29, Issue 3 |
| 发布时间： March 1994 |
| 卷期年份： 1994 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/29/issue/3 |
本期论文列表
The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility
The role of behavioral intentions in turnover of salespeople
Managing economic dependence and relational activities within a competitive channel environment
The indexes of consumer sentiment and confidence: Leading or misleading guides to future buyer behavior
Flexibility and performance of branch store stock plans for a manufacturer's product line
Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims
Closeness of supervision and salesperson work outcomes: An alternate perspective
A model for optimizing the refund value in rebate promotions
Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)
Author index
Subject index
Volume contents