Journal of Business Research （JBR） - Volume 30, Issue 2 论文列表
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| 卷期号： Volume 30, Issue 2 |
| 发布时间： June 1994 |
| 卷期年份： 1994 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/30/issue/2 |
本期论文列表
Norms that distinguish between marketing and manufacturing
The effects of order and direction on multiple brand extensions
The impact of organizational values, goals, and climate on marketing effectiveness
Examining the relationship between degree of innovation and new product success
Business strategy and top management compensation: The mediating effects of employment risk, firm performance and size
Innovation as a socio-political process: An empirical analysis of influence behavior among new product managers
Differences in motivational perceptions among U.S., Japanese, and Korean sales personnel
Capital flight from Latin America as a barometer of political instability
Qualitative Evaluation and Research Methods : Michael Quinn Patton, Sage Publications, Newbury Park, CA. 1990.