Journal of Business Research （JBR） - Volume 31, Issue 1 论文列表
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| 卷期号： Volume 31, Issue 1 |
| 发布时间： September 1994 |
| 卷期年份： 1994 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/31/issue/1 |
本期论文列表
Editorial Board
Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth
Strategic inertia: The enduring impact of CEO specialization and strategy on following strategies
A model of reputation building and destruction
Cross-validation of the economic significance of factors in security returns
Adaptive selling: The role of gender, age, sales experience, and education
Advance notice of plant closings and firm value
The King and Summers opinion leadership scale: Revision and refinement
The effect of sociopolitical instability on the flow of different types of foreign direct investment
Family purchasing roles in Saudi Arabia: Perspectives from Saudi wives
Women & men in management: Gary N. Powell, Sage Publications, Newbury Park, CA. 1993
Special preconference prior to the American Academy of Advertising annual meeting, March 1995, Norfolk, Virginia