Journal of Business Research （JBR） - Volume 31, Issues 2–3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 31, Issues 2–3 |
| 发布时间： October–November 1994 |
| 卷期年份： 1994 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/31/issue/2 |
本期论文列表
Volume contents
Special issue on strategy evaluation research
Delineating the scope of corporate, business, and marketing strategy
Predictors of export strategy and performance of small- and medium-sized firms
Setting the strategic direction in a product-service firm
Diagnosing customer comparisons of competitors' marketing mix strategies
Evaluating the performance effects of Miles' and Snow's strategic archetypes in banking, 1983 to 1987: Big or small?
Profiling technology diffusion categories: Empirical test of two models
An approach for identifying cannibalization within product line extensions and multi-brand strategies
A test of the effects of competition on consumer brand selection processes
Belief structures in conflict: Mapping a strategic marketing decision
Strategic auditing of human and financial resource allocation in marketing: An empirical study using data envelopment analysis
Evaluating strategic effectiveness in the retail sector: A conceptual approach
Evaluating strategy with internal and environmental effects: A response elasticities approach
CPA service providers: A profile of client types and their assessment of performance
Reconciling diverse measures of performance: A conceptual framework and test of a methodology
The impact of firms' risk-taking attitudes on advertising budgets
Call for papers
Author index
Subject index