Journal of Business Research（JBR ）的VOLUME 31, ISSUES 2–3论文列表

卷期号： Volume 31, Issues 2–3

发布时间： October–November 1994

卷期年份： 1994

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/31/issue/2

Volume contents

Special issue on strategy evaluation research

Delineating the scope of corporate, business, and marketing strategy

Predictors of export strategy and performance of small- and medium-sized firms

Setting the strategic direction in a product-service firm

Diagnosing customer comparisons of competitors' marketing mix strategies

Evaluating the performance effects of Miles' and Snow's strategic archetypes in banking, 1983 to 1987: Big or small?

Profiling technology diffusion categories: Empirical test of two models

An approach for identifying cannibalization within product line extensions and multi-brand strategies

A test of the effects of competition on consumer brand selection processes

Belief structures in conflict: Mapping a strategic marketing decision

Strategic auditing of human and financial resource allocation in marketing: An empirical study using data envelopment analysis

Evaluating strategic effectiveness in the retail sector: A conceptual approach

Evaluating strategy with internal and environmental effects: A response elasticities approach

CPA service providers: A profile of client types and their assessment of performance

Reconciling diverse measures of performance: A conceptual framework and test of a methodology

The impact of firms' risk-taking attitudes on advertising budgets

Call for papers

Author index

Subject index