Journal of Business Research （JBR） - Volume 32, Issue 2 论文列表
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| 卷期号： Volume 32, Issue 2 |
| 发布时间： February 1995 |
| 卷期年份： 1995 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/32/issue/2 |
本期论文列表
New industrial service development: Scenarios for success and failure
Preferences for single sourcing and supplier selection criteria
Special section on marketing strategies and the development process
Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage
Consumer acculturation processes and cultural conflict: How generalizable is a North American model for marketing globally?
Promoting imports from developing countries: A marketing perspective
Recent changes in the retailing of fresh produce: Strategic implications for fresh produce suppliers
Managerial perceptions of the adequacy of export incentive programs: Implications for export-led economic development policy
The internationalization process and marketing activities: The case of Brazilian export firms
Call for papers