Volume 32 contents
Special issue on interpersonal buyer behavior in marketing
Power, bureaucracy, influence, and performance: Their relationships in industrial distribution channels
Norm extremity and interpersonal influences on consumer conformity
Word-of-mouth effects on short-term and long-term product judgments
Dyadic perceptions in personal source information search
The role of employee effort in satisfaction with service transactions
Ritual and relationships: Interpersonal influences on shared consumption
Unacquainted influencers: When strangers interact in the retail setting
Social support in the service sector: The antecedents, processes, and outcomes of social support in an introductory service
Call for papers
Author index
Subject index