Journal of Business Research （JBR） - Volume 33, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 33, Issue 3 |
| 发布时间： July 1995 |
| 卷期年份： 1995 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/33/issue/3 |
本期论文列表
Special issue on Pricing Strategy and the Marketing Mix
Price cue utilization in product evaluations: The moderating role of motivation and attribute information
Measuring market response to price changes: A classification approach
The price-choice relationship: A contingent processing approach
Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in
Component versus bundle pricing: The role of selling price deviations from price expectations
Price and advertising strategy of a national brand against its private-label clone: A signaling game approach
Quality-tier competition and optimal pricing
A dynamic model of the advertising-price sensitivity relationship for heterogeneous consumers
Call for papers
Author index
Subject index
Volume index