Journal of Business Research （JBR） - Volume 34, Issue 2 论文列表
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| 卷期号： Volume 34, Issue 2 |
| 发布时间： October 1995 |
| 卷期年份： 1995 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/34/issue/2 |
本期论文列表
Psychological climate in franchising system channels and franchisor-franchisee solidarity
Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies
The organization of exporting activities: Relationships between internal and external arrangements
Print advertising at the component level: A cross-cultural comparison of the United States and Japan
Does an absence of brand equity generalize across product classes?
External influence on firms: An exploratory model of bank strategies
Antecedents of purchasing concentration: A transaction cost explanation
Call for papers