Journal of Business Research （JBR） - Volume 36, Issue 2 论文列表
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| 卷期号： Volume 36, Issue 2 |
| 发布时间： June 1996 |
| 卷期年份： 1996 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/36/issue/2 |
本期论文列表
Comparing objective service failures and subjective complaints: An investigation of domino and halo effects
Demand elasticities in international marketing: A meta-analytical application to tourism
Determinants of relationship quality: An artificial neural network analysis
Dynamics of aggregate response sensitivities to marketing mix variables
A taxonomy of couples based on influence strategies: The case of home purchase
Turnaround in small firms: An assessment of efficiency strategies
New product development cycle time: The influence of project and process factors in small manufacturing companies
Assessing Czech consumers' reactions to western marketing practices: A conjoint approach
The effect of loads and expenses on open-end mutual fund returns