Journal of Business Research （JBR） - Volume 36, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 36, Issue 3 |
| 发布时间： July 1996 |
| 卷期年份： 1996 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/36/issue/3 |
本期论文列表
Measuring the impact of product and promotion-related factors on product category price elasticities
Green consumers in the 1990s: Profile and implications for advertising
A theoretical perspective of the antecedents and consequences of organizational learning in marketing channels
Moral intensity and ethical decision-making of marketing professionals
Intervalling effect on intertemporal stability among Asian emerging markets and developed markets
Author index
Subject index
Volume contents