Journal of Business Research （JBR） - Volume 37, Issue 1 论文列表
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| 卷期号： Volume 37, Issue 1 |
| 发布时间： September 1996 |
| 卷期年份： 1996 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/37/issue/1 |
本期论文列表
Editorial Board
The interaction between price and long-run variables in a multinational brand market
Escalation and the diffusion of responsibility: A commercial lending experiment
Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes
On the front lines: Stress, conflict, and the customer service provider
Top-down versus bottom-up sales tactics effects on the presentation of a product line
Ownership structure, deregulation, and risk in the savings and loan industry
The role of affect in consumer satisfaction judgments of credence-based services