Journal of Business Research（JBR ）的VOLUME 37, ISSUE 2论文列表

卷期号： Volume 37, Issue 2

发布时间： October 1996

卷期年份： 1996

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/37/issue/2

Special issue on selections from the international research seminar on marketing communications and consumer behavior

Symbolic role of animals in print advertising: Content analysis and conceptual development

Lost and found: The information-processing model of advertising effectiveness

Ad-evoked feelings: Structure and impact on Aad and recall

Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice

Identification and validation of the components of the person-object relationship