Journal of Business Research （JBR） - Volume 37, Issue 2 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 37, Issue 2 |
| 发布时间： October 1996 |
| 卷期年份： 1996 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/37/issue/2 |
本期论文列表
Special issue on selections from the international research seminar on marketing communications and consumer behavior
Symbolic role of animals in print advertising: Content analysis and conceptual development
Lost and found: The information-processing model of advertising effectiveness
Ad-evoked feelings: Structure and impact on Aad and recall
Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice
Identification and validation of the components of the person-object relationship