Journal of Business Research （JBR） - Volume 37, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 37, Issue 3 |
| 发布时间： November 1996 |
| 卷期年份： 1996 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/37/issue/3 |
本期论文列表
A brief history of the future of advertising: Visions and lessons from integrated marketing communications
The inevitability of integrated communications
Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success
Integrated marketing communications and the evolution of marketing thought
Advertising trends: Innovation and the process of creative destruction
Rising from the ashes of advertising
Using consumption constellations to develop integrated communications strategies
Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel
How agencies can support integrated communications
Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship
Exploring decision-making approaches and responsibility for developing marketing communications strategy
Does environmental advertising reflect integrated marketing communications?: An empirical investigation
Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990
Author index
Subject index
Call for papers
Volume contents