Journal of Business Research （JBR） - Volume 39, Issue 1 论文列表
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| 卷期号： Volume 39, Issue 1 |
| 发布时间： May 1997 |
| 卷期年份： 1997 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/39/issue/1 |
本期论文列表
Editorial Board
Partnering and traditional relationships in business marketing: An introduction to the special issue
Relational exchange: A review of selected models for a prediction matrix of relationship activities
A study of “best” versus “average” buyer-seller relationships
Relationship marketing theory in practice: A case study
Distributor-supplier partnering relationships: A case in trust
A case study of distributor-supplier business relationships
Buyer-seller relationships in the wood products industry
GPI distributors: Field notes on a partnering relationship for sustainable business
Partnering relationship activities: Building theory from case study research