Journal of Business Research（JBR ）的VOLUME 40, ISSUE 3论文列表

卷期号： Volume 40, Issue 3

发布时间： November 1997

卷期年份： 1997

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/40/issue/3

Special issue on challenges and opportunities for the pharmaceutical industry in a changing health care environment

Influences on member commitment to group purchasing organizations

Predicting total health care costs of medicaid recipients: An artificial neural systems approach

Profiling pharmaceutical allergy medications by symptoms and their relief: A study of consumer perceptions

The pharmacist as a drug information supplier in hospitals: A view from services marketing

Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions

Use of pharmaceutical manufacturers' value-added services to build customer loyalty

A relationship maintenance model: A comparison between managed health care and traditional fee-for-service

Call for papers

Author index

Subject index

Contents