Journal of Business Research （JBR） - Volume 40, Issue 3 论文列表
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| 卷期号： Volume 40, Issue 3 |
| 发布时间： November 1997 |
| 卷期年份： 1997 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/40/issue/3 |
本期论文列表
Special issue on challenges and opportunities for the pharmaceutical industry in a changing health care environment
Influences on member commitment to group purchasing organizations
Predicting total health care costs of medicaid recipients: An artificial neural systems approach
Profiling pharmaceutical allergy medications by symptoms and their relief: A study of consumer perceptions
The pharmacist as a drug information supplier in hospitals: A view from services marketing
Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions
Use of pharmaceutical manufacturers' value-added services to build customer loyalty
A relationship maintenance model: A comparison between managed health care and traditional fee-for-service
Call for papers
Author index
Subject index
Contents