Journal of Business Research （JBR） - Volume 41, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 41, Issue 3 |
| 发布时间： March 1998 |
| 卷期年份： 1998 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/41/issue/3 |
本期论文列表
Editorial
The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage
Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web
Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods
Using a Product/Service Evaluation Frame: An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems
Cybermediaries in Electronic Marketspace: Toward Theory Building
Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation
Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing
Index
Index