Journal of Business Research（JBR ）的VOLUME 42, ISSUE 1论文列表

卷期号： Volume 42, Issue 1

发布时间： May 1998

卷期年份： 1998

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/42/issue/1

Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions

Sources of Generalized versus Issue-Specific Dis/Satisfaction in Service Channels of Distribution: A Review and Comparative Investigation

The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad

Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking

Marketing’s Integration with Other Departments

A Longitudinal Study of the Stability of Consumer Expectations of Services

Career Research Productivity Patterns of Marketing Academicians

Enhancing International Business Relationships: A Focus on Customer Perceptions of Salesperson Role Performance Including Cultural Sensitivity