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Journal of Business Research (JBR) - Volume 42, Issue 1 论文列表

本期论文列表
Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions

Sources of Generalized versus Issue-Specific Dis/Satisfaction in Service Channels of Distribution: A Review and Comparative Investigation

The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad

Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking

Marketing’s Integration with Other Departments

A Longitudinal Study of the Stability of Consumer Expectations of Services

Career Research Productivity Patterns of Marketing Academicians

Enhancing International Business Relationships: A Focus on Customer Perceptions of Salesperson Role Performance Including Cultural Sensitivity