Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions
Sources of Generalized versus Issue-Specific Dis/Satisfaction in Service Channels of Distribution: A Review and Comparative Investigation
The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking
Marketing’s Integration with Other Departments
A Longitudinal Study of the Stability of Consumer Expectations of Services
Career Research Productivity Patterns of Marketing Academicians
Enhancing International Business Relationships: A Focus on Customer Perceptions of Salesperson Role Performance Including Cultural Sensitivity