Journal of Business Research（JBR ）的VOLUME 42, ISSUE 2论文列表

卷期号： Volume 42, Issue 2

发布时间： June 1998

卷期年份： 1998

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/42/issue/2

Editorial

Cross-Cultural Management Philosophies

Role of Response Behavior Theory in Survey Research: A Cross-National Study

Ethnicity in Business and Consumer Behavior

A Conceptual Model and Study of Cross-Cultural Business Relationships

Cross-Cultural Similarities and Differences in Shopping for Food

Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

A Causal Analysis of Means-End Hierarchies in a Cross-Cultural Context: Methodological Refinements

Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States

Cultural Differences between Mandarin-Speaking Tourists and Australian Hosts and Their Impact on Cross-Cultural Tourist-Host Interaction

Spatial and Temporal Shifts in the Development of International Retail Images