Journal of Business Research （JBR） - Volume 42, Issue 2 论文列表
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| 卷期号： Volume 42, Issue 2 |
| 发布时间： June 1998 |
| 卷期年份： 1998 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/42/issue/2 |
本期论文列表
Editorial
Cross-Cultural Management Philosophies
Role of Response Behavior Theory in Survey Research: A Cross-National Study
Ethnicity in Business and Consumer Behavior
A Conceptual Model and Study of Cross-Cultural Business Relationships
Cross-Cultural Similarities and Differences in Shopping for Food
Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization
A Causal Analysis of Means-End Hierarchies in a Cross-Cultural Context: Methodological Refinements
Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States
Cultural Differences between Mandarin-Speaking Tourists and Australian Hosts and Their Impact on Cross-Cultural Tourist-Host Interaction
Spatial and Temporal Shifts in the Development of International Retail Images