Journal of Business Research （JBR） - Volume 42, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 42, Issue 3 |
| 发布时间： July 1998 |
| 卷期年份： 1998 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/42/issue/3 |
本期论文列表
Editorial
The Role of Affect in Marketing
Feelings, Fantasies, and Memories: An Examination of the Emotional Components of Nostalgia
Measuring the Appraisal of Ad-Based Affect with Ad Promises
How Motivation Moderates the Effects of Emotions on the Duration of Consumption
Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude
Consumer Affective Reactions to Product Problems When the Timing of Warranty Expiration Varies
Negative Emotions in Marketing Research: Affect or Artifact?
Consumer Decision Making and Altered States of Consciousness: A Study of Dualities
Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality
Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
Index
Index