Journal of Business Research （JBR） - Volume 44, Issue 1 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 44, Issue 1 |
| 发布时间： January 1999 |
| 卷期年份： 1999 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/44/issue/1 |
本期论文列表
Special Issue on Service Marketing and Management: European Contributions
Excellence-Market Orientation Link: Some Consequences for Service Firms
Trade Fairs as Services: A Look at Visitors’ Objectives in Spain
Internal Marketing Role in Organizations: A Transaction Cost Perspective
Servicescapes: From Modern Non-Places to Postmodern Common Places
Observable Oral Participation in the Servuction System: Toward a Content and Process Model
Consumer Satisfaction with Services: Integrating the Environment Perspective in Services Marketing into the Traditional Disconfirmation Paradigm