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Journal of Business Research (JBR) - Volume 44, Issue 2 论文列表

本期论文列表
Probabilistic Neural Networks in Bankruptcy Prediction

Consumer Behavioral Loyalty:

Customer Trust in the Salesperson: An Integrative Review and Meta-Analysis of the Empirical Literature

Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

Does Winning Mean the Same Thing around the World? National Ideology and the Performance of Global Competitors

Client Base Valuation: The Case of a Professional Service Firm