Journal of Business Research （JBR） - Volume 45, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 45, Issue 3 |
| 发布时间： July 1999 |
| 卷期年份： 1999 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/45/issue/3 |
本期论文列表
Special Issue on Direct Marketing: Where the Old Meets the New
Consumer Acceptance of the Internet as a Channel of Distribution
Managing Direct Selling Activities in China: A Cultural Explanation
Direct Selling in the West and East: The Relative Roles of Product and Relationship (Guanxi) Drivers
Mail Order Direct Marketing in the United States and the United Kingdom: Responses to Changing Market Conditions
Shopping Motives for Mail Catalog Shopping
Membership Clubs as a Tool for Enhancing Buyers' Patronage
Index
Index