Editorial
Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals
Asymmetrical Commitment in Business Relationships
Measuring and Modeling the Effects of Long-Term Buyer–Seller Relationships in Corporate Financial Services Markets
The Paradox of Unsatisfying but Stable Relationships—A Look at German Car Suppliers
International Industrial Marketing Interactions: Dyadic and Network Perspectives
Factors Influencing the Duration of International Buyer–Seller Relationships
Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy
Channel Network Change and Behavioral Consequences of Relationship Connectedness
Relationship Quality and Buyer–Seller Interactions in Channels of Distribution
Personal Bonding Processes in International Marketing Relationships
Relationship Marketing: Challenges for the Organization
Index
Index