Journal of Business Research（JBR ）的VOLUME 48, ISSUE 1论文列表

卷期号： Volume 48, Issue 1

发布时间： April 2000

卷期年份： 2000

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/48/issue/1

Replications and Extensions in Marketing and Management Research

Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication

In Search of a Theoretical Explanation for the Credit Card Effect

Business Turnaround Processes Following Acquisitions: Reconsidering the Role of Retrenchment

A Replication and Extension of Organizational Growth Determinants

The Impact of Internationalization on the Diversification–Performance Relationship: A Replication and Extension of Prior Research

When the Product is Complex, Does the Advertisement's Conclusion Matter?

Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model

The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication

How Salespeople Build Quality Relationships:: A Replication and Extension

Conducting Marketing Science: The Role of Replication in the Research Process