Replications and Extensions in Marketing and Management Research
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication
In Search of a Theoretical Explanation for the Credit Card Effect
Business Turnaround Processes Following Acquisitions: Reconsidering the Role of Retrenchment
A Replication and Extension of Organizational Growth Determinants
The Impact of Internationalization on the Diversification–Performance Relationship: A Replication and Extension of Prior Research
When the Product is Complex, Does the Advertisement's Conclusion Matter?
Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model
The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication
How Salespeople Build Quality Relationships:: A Replication and Extension
Conducting Marketing Science: The Role of Replication in the Research Process