Journal of Business Research （JBR） - Volume 48, Issue 2 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 48, Issue 2 |
| 发布时间： May 2000 |
| 卷期年份： 2000 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/48/issue/2 |
本期论文列表
Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention
An Exploration of The Meaning and Outcomes of a Customer-Defined Market Orientation
A Brand's Advertising and Promotion Allocation Strategy: The Role of the Manufacturer's Relationship with Distributors as Moderated by Relative Market Share
Marketing of a Financial Innovation Commercial Use of the Euro by European Companies Prior to Mandatory Adoption
Relationship of Firm Size, Initial Diversification, and Internationalization with Strategic Change
A Systematic Approach to Tourism Policy
Riding the Wave: Response Rates and the Effects of Time Intervals between Successive Mail Survey Follow-up Efforts