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Journal of Business Research (JBR) - Volume 49, Issue 1 论文列表

本期论文列表
Does Customer Interaction Enhance New Product Success?

An Analysis of Mental Processes, Behaviors, and Job Satisfaction of Apparel Product Developers and Traditional Retail Buyers

Market Valuation of Intangible Assets

The Effects of Experience with Brand Extensions on Parent Brand Knowledge

Assessment of the Three-Column Format SERVQUAL: An Experimental Approach

Perceived Strategic Uncertainty and Environmental Scanning Behavior of Hong Kong Chinese Executives

Security Market Reaction to Purchase Business Combinations at the First Earnings Announcement Date