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Journal of Business Research (JBR) - Volume 49, Issue 2 论文列表

本期论文列表
Evolution and Challenges Facing Retail Atmospherics:: The Apprentice Sorcerer Is Dying

Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer

Describing and Measuring Emotional Response to Shopping Experience

A Cross-Cultural Study of In-Store Information Search Strategies for a Christmas Gift

Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda

The Effects of Music in a Retail Setting on Real and Perceived Shopping Times

Irritating Aspects of the Shopping Environment

The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

The Effect of Retail Store Environment on Retailer Performance

The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion:: An Empirical Investigation

Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence