Journal of Business Research （JBR） - Volume 50, Issue 2 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 50, Issue 2 |
| 发布时间： November 2000 |
| 卷期年份： 2000 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/50/issue/2 |
本期论文列表
Special Issue on the Marketing/Finance Interface
The Marketing/Finance Interface: Two Divergent and Complementary Views of the Firm
The Contribution of Changes in Advertising Expenditures to Earnings and Market Values
A Model to Explain Shareholder Returns: Marketing Implications
Advertising Agency Terminations and Reviews: Stock Returns and Firm Performance
Promotional Expenditures, Market Competition, and Thrift Behavior
The Interrelationship between Culture, Capital Structure, and Performance: Evidence from European Retailers
An Analysis of the Wealth Effects of Green Marketing Strategies
The Effects of Long-Term Debt on a Firm's New Product Pricing Policy in Duopolistic Markets
The Marketing–Finance Interface: A Relational Exchange Perspective
Alternative Profitability Measures and Marketing Channel Structure: The Franchise Decision
Marketing Strategy, Constituent Influence, and Resource Allocation: An Application of the Miles and Snow Typology to Closely Held Firms in Chapter 11 Bankruptcy