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Journal of Business Research （JBR） - Volume 51, Issue 1 论文列表

点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息
卷期号： Volume 51, Issue 1
发布时间： January 2001
卷期年份： 2001
卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/51/issue/1
本期论文列表
Competitive advantage in the global marketplace: a focus on marketing strategy

From international to integrated marketing

How critical is internal customer orientation to market orientation?1

Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets

Antecedents and benefits of corporate citizenship: an investigation of French businesses

Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study

The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector

Consumers' trust of salesperson and manufacturer: an empirical study