Journal of Business Research （JBR） - Volume 51, Issue 1 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 51, Issue 1 |
| 发布时间： January 2001 |
| 卷期年份： 2001 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/51/issue/1 |
本期论文列表
Competitive advantage in the global marketplace: a focus on marketing strategy
From international to integrated marketing
How critical is internal customer orientation to market orientation?1
Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets
Antecedents and benefits of corporate citizenship: an investigation of French businesses
Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study
The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector
Consumers' trust of salesperson and manufacturer: an empirical study