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Journal of Business Research (JBR) - Volume 51, Issue 2 论文列表

本期论文列表
On the effects of customer conditions on distributor commitment and supplier commitment in industrial channels of distribution

Asymmetrical deployment of specific assets and contractual safeguarding in industrial purchasing relationships

Random utility models in marketing research: a survey

Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration

Managerial ratings of in-role behaviors, organizational citizenship behaviors, and overall performance: testing different models of their relationship

Strategic human resource management, market orientation, and organizational performance