Journal of Business Research （JBR） - Volume 52, Issue 1 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 52, Issue 1 |
| 发布时间： April 2001 |
| 卷期年份： 2001 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/52/issue/1 |
本期论文列表
Developing and validating a multidimensional consumer-based brand equity scale
Customer satisfaction in industrial markets: dimensional and multiple role issues
Drivers and outcomes of parent company intervention in IJV management: a cross-cultural comparison
Strategic decision making in an intuitive vs. technocratic mode: structural and environmental considerations
Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
R&D mode choices in Central and Eastern Europe