Journal of Business Research （JBR） - Volume 53, Issue 2 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 53, Issue 2 |
| 发布时间： August 2001 |
| 卷期年份： 2001 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/53/issue/2 |
本期论文列表
New developments in marketing communications and consumer behavior
The short-term effect of store-level promotions on store choice, and the moderating role of individual variables
Conceptual and operational aspects of brand loyalty: an empirical investigation
The implications of individual differences in reference price utilization for designing effective price communications
What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement
Age differences in memory for radio advertisements: the role of mnemonics