Journal of Business Research （JBR） - Volume 53, Issue 3 论文列表
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| 卷期号： Volume 53, Issue 3 |
| 发布时间： September 2001 |
| 卷期年份： 2001 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/53/issue/3 |
本期论文列表
The impact of parent brand attribute associations and affect on brand extension evaluation
Consumer decision-making in a multi-generational choice set context
An investigation of the impact of promotions on across-submarket competition
Validity of annual report assertions about innovativeness: an empirical investigation
Collaborative Approaches to Resolving Conflict: Myra Warren Isenhart and Michael Spangle, Sage, Thousand Oaks, 2000, 242 pages
Interviews With CEOs: Harvard Business Review, Harvard Business School Press, 2000, 248 pages
Author Index
Subject Index