Journal of Business Research （JBR） - Volume 55, Issue 2 论文列表
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| 卷期号： Volume 55, Issue 2 |
| 发布时间： February 2002 |
| 卷期年份： 2002 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/55/issue/2 |
本期论文列表
Marketing theory in the next millennium: Looking backwards and forwards
Emerging macromarketing concepts: from Socrates to Alfred Marshall
Competition in the third millennium: efficiency or effectiveness?
Marketing: a critical realist approach
Bridging the marketing theory–practice gap with marketing engineering
On cooperating: firms, relations and networks
How should companies interact in business networks?
Learning to improvise, improvising to learn: a process of responding to complex environments
German approaches to business-to-business marketing theory: origins and structure
Foreign operation mode combinations and internationalization
Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research