Journal of Business Research （JBR） - Volume 55, Issue 4 论文列表
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| 卷期号： Volume 55, Issue 4 |
| 发布时间： April 2002 |
| 卷期年份： 2002 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/55/issue/4 |
本期论文列表
Market orientation and retail operatives' expectations
Positioning options for achieving brand association: a psychological categorization framework
The impact of work force reduction on subsequent performance in major mergers and acquisitions: an exploratory study
Buying decision approaches of organizational buyers and users
The strategic implementation process: evoking strategic consensus through communication
Influence tactics and perceptions of organizational politics: a longitudinal study
Multinationality, global market diversification and profitability among the largest US firms
Estimating marketing persistence on sales of consumer durables in China