0148-2963

Journal of Business Research （JBR） - Volume 55, Issue 5 论文列表

点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息
卷期号： Volume 55, Issue 5
发布时间： May 2002
卷期年份： 2002
卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/55/issue/5
本期论文列表
Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity

Marketing productivity: issues and analysis

Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

Global organizational learning effects on cycle time performance

Benefits associated with supplier integration into new product development under conditions of technology uncertainty

Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity

Measuring retail productivity: what really matters?