Journal of Business Research （JBR） - Volume 55, Issue 5 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 55, Issue 5 |
| 发布时间： May 2002 |
| 卷期年份： 2002 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/55/issue/5 |
本期论文列表
Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity
Marketing productivity: issues and analysis
Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives
Global organizational learning effects on cycle time performance
Benefits associated with supplier integration into new product development under conditions of technology uncertainty
Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity
Measuring retail productivity: what really matters?