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Journal of Business Research (JBR) - Volume 55, Issue 8 论文列表

本期论文列表
Emerging issues in electronic marketing: thinking outside the square

Using key informant insights as a foundation for e-retailing theory development

The Austrian Country Market: a European case study on marketing regional products and services in a cyber mall

From real world to mirror world representation

Consumer response to the Internet: an exploratory tracking study of on-line home users

Realizing the social and commercial potential of interactive technologies

Asymmetric price effects in the telecommunications services markets

Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets