Journal of Business Research （JBR） - Volume 55, Issue 10 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 55, Issue 10 |
| 发布时间： October 2002 |
| 卷期年份： 2002 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/55/issue/10 |
本期论文列表
Introduction to a special issue of JBR on Asian business research
Globalization and trends in international marketing research in Asia
International risk perceptions and mode of entry: a case study of Malaysian multinational firms
Researching managerial values: a cross-cultural comparison
Lessons learned in cross-cultural research of Chinese and North American consumers
Export promotion programs of Malaysian firms: an international marketing perspective
Service quality: gaps in the Malaysian telemarketing industry
Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective