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Journal of Business Research (JBR) - Volume 55, Issue 11 论文列表

本期论文列表
Editorial Board

Cross-cultural consumer and business studies: introduction to a special issue

Family communication and children's purchasing influence: a cross-national examination

Comparative service quality: German and American ratings across service settings

Business ethics in the NAFTA countries: A cross-cultural comparison

Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later

Cross-country attraction as a motivation for product consumption

Comparative advertising effectiveness in different national cultures

East–West consumer confidence and accuracy in memory for product information

Cultural values and important possessions: a cross-cultural analysis

Attitude functions in consumer research: comparing value–attitude relations in individualist and collectivist cultures

A five-nation study of developmental timetables, reciprocal communication and consumer socialization