Editorial Board
Cross-cultural consumer and business studies: introduction to a special issue
Family communication and children's purchasing influence: a cross-national examination
Comparative service quality: German and American ratings across service settings
Business ethics in the NAFTA countries: A cross-cultural comparison
Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later
Cross-country attraction as a motivation for product consumption
Comparative advertising effectiveness in different national cultures
East–West consumer confidence and accuracy in memory for product information
Cultural values and important possessions: a cross-cultural analysis
Attitude functions in consumer research: comparing value–attitude relations in individualist and collectivist cultures
A five-nation study of developmental timetables, reciprocal communication and consumer socialization