The antecedents and performance consequences of relationalism in export distribution channels
Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profit
Strategic configurations in health services organizations
Export sales forecasting by UK firms: Technique utilization and impact on forecast accuracy
Nature of corporate responsibilities: Perspectives from American, French, and German consumers
Discovery and communication of important marketing findings: Evidence and proposals
Qualifying the importance of findings
Finding important findings
The value of surprising findings for research on marketing