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Journal of Business Research (JBR) - Volume 56, Issue 4 论文列表

本期论文列表
Editorial Board

At the interface: the nature of buyer–seller interactions and relationships

Hiring for success at the buyer–seller interface

Factors associated with customer willingness to refer leads to salespeople

A perspective of partnerships based on interdependence and dialectical theory

The moderating effect of selling situation on the adaptive selling strategy–selling effectiveness relationship

An empirical investigation of the effects of downsizing on buyer–seller relationships

Buyer–seller relationships and selling effectiveness: the moderating influence of buyer expertise and product competitive position

The “top-of-the-line” influence on the buyer–seller relationship

Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective

Firm market orientation and salesperson customer orientation: interpersonal and intrapersonal influences on customer service and retention in business-to-business buyer–seller relationships

A content analysis of outcomes and responsibilities for consumer complaints to third-party organizations