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Journal of Business Research (JBR) - Volume 56, Issue 5 论文列表

本期论文列表
Editorial Board

Introduction to special issue: The behavioral aspects of pricing

Using invoice price information to frame advertised offers

Unit price usage knowledge: Conceptualization and empirical assessment

The impact of the Internet and consumer motivation on evaluation of prices

The Internet and the price–value–loyalty chain

The wrath of the fairness-primed negotiator when the reciprocity norm is violated

Sources, characteristics, and dynamics of postpurchase price complaints