Editorial Board
The effects of music, wait-length evaluation, and mood on a low-cost wait experience
Sequential brand extensions and brand choice behavior
The influence of flexibility in buyer–seller relationships on the productivity of knowledge
Who is the fairest of them all? An attributional approach to price fairness perceptions
Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
Market-oriented organizations in an emerging economy: A study of missing links
Strategic resource commitment of high-technology firms: An international comparison