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Journal of Business Research (JBR) - Volume 56, Issue 7 论文列表

本期论文列表
Editorial Board

Advances in consumer decision processes in retail environments: Introduction to the Special Issue on Retailing Research

The product-specific nature of impulse buying tendency

A model of consumer response to two retail sales promotion techniques

Salespeople's affect toward customers: Why should it be important for retailers?

Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories

Color and shopping intentions: The intervening effect of price fairness and perceived affect

Negative affect: The dark side of retailing