Editorial Board
Applicant reactions to the employment interview: A look at demographic similarity and social identity theory
Core-related acquisitions, multiple bidders and tender offer premiums
The integration and testing of the Janus-Headed Model within marketing
Organizational citizenship behaviors and service quality as external effectiveness of contact employees
Advertising standardization in multinational corporations: The subsidiary perspective
Evaluating the profitability and marketability efficiency of large banks: An application of data envelopment analysis
The shielding effects of brand image against lower quality countries-of-origin in global manufacturing
Effects of hospital mergers and acquisitions on prices
Green and competitive: Influences on environmental new product development performance
The impact of multiple measures of leader experience on leader effectiveness: New insights for leader selection
Adoption and implementation of technological innovations within long-term relationships
Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell: Nancy F. Koehn, Harvard Business School Press, Boston, 2001, 469 pages, US$39.95
Review of Gordon C. Bruner II, Karen E. James and Paul J. Hensel: Marketing Scales Handbook—Volume 3, American Marketing Association, Chicago, 2001, 1651 pages, US$190