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Journal of Business Research (JBR) - Volume 56, Issue 8 论文列表

本期论文列表
Editorial Board

Applicant reactions to the employment interview: A look at demographic similarity and social identity theory

Core-related acquisitions, multiple bidders and tender offer premiums

The integration and testing of the Janus-Headed Model within marketing

Organizational citizenship behaviors and service quality as external effectiveness of contact employees

Advertising standardization in multinational corporations: The subsidiary perspective

Evaluating the profitability and marketability efficiency of large banks: An application of data envelopment analysis

The shielding effects of brand image against lower quality countries-of-origin in global manufacturing

Effects of hospital mergers and acquisitions on prices

Green and competitive: Influences on environmental new product development performance

The impact of multiple measures of leader experience on leader effectiveness: New insights for leader selection

Adoption and implementation of technological innovations within long-term relationships

Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell: Nancy F. Koehn, Harvard Business School Press, Boston, 2001, 469 pages, US$39.95

Review of Gordon C. Bruner II, Karen E. James and Paul J. Hensel: Marketing Scales Handbook—Volume 3, American Marketing Association, Chicago, 2001, 1651 pages, US$190